10-Day Rule For Franchise Sales; Cooling Off Period

In franchising law we have what we call a 10-day rule, which in laymen’s terms goes something like this; The prospective franchise buyer must receive the (UFOC) Uniform Franchise Offering Circular for ten business days before any monetary compensation is given to or collected by the Franchisor. Sounds like a good idea right? Well, it is very problematic for willing buyers and sellers to operate under such constraints of trade. One of the proponent reasons for this law is that the UFOCs are ge ...
Author: Lance Winslow
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432 Page Franchise Report by the FTC

The Federal Trade Commission is upgrading the franchise law and they have made a report. Recently I have been reviewing the FTC’s franchise rule report page by page. I have was shocked to learn that after commenting on the first two paragraphs in the first page of information directly following the table of contents, it took me 19 pages. I see now the reason for the 432-page report on franchising; the FTC has put forth a 432-page report and used the mass data approach to BS and Baffle potenti ...
Author: Lance Winslow
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A Fracas in the Franchise - Keep Your Customers by Keeping Your Workers

As a previous owner of a Franchise I know the importance of maintaining employee commitment, loyalty and enthusiasm in maximising customer satisfaction, generating positive customer perception and protecting your investment.

Repeat business is the life-blood of any business worth its salt. Coupled with a structured approach to increasing market share, looking at the ‘window of opportunity’ and delivering services with excellence and cultivating positive customer perceptions would appear ...
Author: Philip Lye
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Basic Psychology of Franchisee Ownership and Expansion

If you are a franchisee of a large franchise system; before you expand your franchise to include more stores there are some questions you might ask yourself. If, however, you bought your franchise to expand, grow and amass a small empire of your own, your franchisor will be the last person to stand in your way. Franchisors applaud those who are true entrepreneurs and believe in no limits. Your Franchisor will help you achieve your goals, even if they have to be the ones who push you over the ...
Author: Lance Winslow
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Before Getting A Franchise

Buying into a franchise is a great way to be part of a recognized brand with the benefit of lower advertising outlay. With many franchises to choose, here are some tips before you get involved with franchise:

Get The Support of Your Family:

The success of your franchise is also the acceptance of your immediate family in supporting your effort. It is this simple. Take for instance, if you buy a franchise which is part of a book-store chain and your family does not even visit it onc ...
Author: Colin Ong TS
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Book Summary : The E-Myth Revisited
This article is based on the following book:
The E-Myth Revisited
Why Most Small Business Don't Work and What to Do About It
By Micheal Gerber
Published by Harper Business, 2003
ISBN 0967450659
278 pages

Ever wonder why most small businesses-- no matter how huge
effort they put in their endeavor--still fail? Micheal
Gerber reveals the answers in this book. Accordingly, the
future of small businesses revolve in only three
philosophies: the e-myth (entre ...
Author: Regine Azurin
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Business Case Study Automotive Detailing Franchise Company

How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded.

It all started in Reno, NV where we had set up a mobil ...
Author: Lance Winslow VII
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Business Opportunity - Essentials for Success
For any business to succeed if must have 3 basic components.

1) Something to sell
2) People who want it
3) A way of letting those people know about it. (so that they will buy from you)

There are easy and hard ways of getting going with a business. The easy way is...

1) Finding a service or product that already exists
2) Finding people (a market) that already have an awareness of the product (or service) and who want it.

The harder way is...

1) Creatin ...
Author: Steven Harold
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Buying a Franchise

Buying a franchise is not for everyone. This guide will help you evaluate whether buying a franchise is right for you. It will help you understand your obligations as a franchise owner. Many people dream of owning and running their own business but are often let down by the reality of doing so.

By purchasing a franchise, you often can sell goods and services that have instant name recognition and can obtain training and ongoing support to help you succeed. But be cautious. Like any inve ...
Author: John Mussi
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California Deparment of Corporations and Franchise Opportunities Law

What CA Needs To Do To Address Issues in Franchising

We should not allow anymore degradation of California through incessant over regulations in the franchising sector. No other sector of our economy provides as many jobs as franchising. Some people might say retail, yet over half of all retail jobs are also franchises. Now then; There is a problem in the franchising community with the way the Department of Corporations goes about it's business. First there are only 12 franchise registr ...
Author: Lance Winslow
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College Students and Graduates to Run Company Outlets or Franchises

Does your overall business strategy include the recruitment of college students to run your locations? Are you a franching company and looking for young, talented, hardworking and dedicated franchisees? There are some things to think about before you deploy such a strategy. There are both positives and negatives to focusing your recruitment efforts on college students, for instance best reason’s to use college students include some of the following:

They May Have Rich Parents Who Can Pa ...
Author: Lance Winslow
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Communication between franchisees in a franchise system

If you own a franchise you would be wise to stay in constant communication with your fellow and local franchisee counterparts. You should call up once a week and simply say; Hi. It is important to call up and just say hi to your fellow franchisees because it will remind them that you are always near by. You will get something positive out of the phone call such as:

A good lead

A streamlining technique

A way to handle a new employee

Someone who will listen

A time ...
Author: Lance Winslow
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Cost Effective Franchise Regulations, Come again

The Franchise Group at the Federal Trade Commission in all their ego and glory has proclaimed that franchise disclosure laws are “Cost Effective.” I hate to break it to the FTC, but your comments and court are completely naked. The folks at the FTC are wearing no clothes. In a recent franchise report put out by the commission they actually had the tenacity to say that these rules and regulations in the franchise law are cost effective.

What on God’s Earth are they talking about? How can ...
Author: Lance Winslow
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Debate for Business Plan Data and Early Franchise Disclosure

I have heard franchise attorneys say that prospective franchisees need the disclosure documents early on so they can make a business plan to see if the franchised outlet is feasible and I debated with them over this point of contention. Potential franchise buyers have also told me they wanted to put together a business plan for their evaluation process and therefore they need all the disclosure documents. They ask for these documents before they fill out the confidential questionnaire. We of ...
Author: Lance Winslow II
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Designing a Comprehensive Franchise Company Computer System

One of the most important management tools a franchised company needs is a great computer system. The system must integrate with all the franchised outlets and also be able to interface with the Corporate HQ computer system. There are many companies which have already set up specialty IT systems for franchisors, but much of an off the shelf system will need modification. Be sure when talking with software vendors that you make sure that you get what you want and do not simply fall for the sal ...
Author: Lance Winslow VII
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Designing a Franchise Training Program

If you intend to franchise your company you will need to design a bullet proof training company for your new franchisees. This is above and beyond the training program you will design for them to administer to their new employees. Remember when training new franchisees it is similar to training new managers for any Corporation’s outlets. The difference of course being that the Franchisee in a Franchised Company has a lot more at stake and will be twice as motivated as an average manager of a ...
Author: Lance Winslow III
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Differentiation Strategies for Franchise Companies

With the growing number of franchise offerings recently it is difficult for the smallest franchise companies to compete. They generally do not have the advertising budgets to pick and choose which markets the franchise prospects will be calling from. Many rely solely on Internet Marketing; unfortunately 80% of such leads are not so good. On top of this obstacle they must compete with sales departments of larger franchise companies, which have lots of experience.

For smaller franchisors ...
Author: Lance Winslow IV
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Dispute Resolution; Competing With Other Franchisees

If you are in a franchise and have a territory dispute with another franchisee you need to prevent a lawsuit use dispute resolution techniques to resolve the dispute. Competing with other franchisees is a subject that franchisors would prefer not to need to talk about. This is a real problem for some types of franchises. For instance mobile service businesses and home based franchises.

There is really no reason for you to sneak into fellow franchisees’ territory to market or to do servi ...
Author: Lance Winslow
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Dispute Resolution of Territory for Mobile Franchised Companies

Franchisors of home based and mobile businesses need to carefully watch their franchisees who innately try to hunt in their fellow franchisees territories. The most important advice a franchisor should give the franchised outlets in this case is to work it out themselves. A simple policy is best for example here is a possible excerpt from a franchise manual which lays out some basic understandings:

“The franchisees should be able to work out any problems you may have among yourselves. I ...
Author: Lance Winslow
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Electronic Franchise Disclosure and E-Signature Future for Investors

It has been discussed allowing Franchising companies to electronically disclose franchise documents to the public and prospective franchisees. If the Federal Trade Commission wants to make UFOC information available electronically through email to catch up with the newest technologies then it will get complaints and make up another rule saying no unsolicited UFOC maybe sent through email.

This is because the documents have gotten so large they amount to what would be considered an email ...
Author: Lance Winslow
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