Why Buy a Franchise?

Why Buy a Franchise?

Why Buy a Franchise?
Author: Lance Winslow V

Franchising is now exceeding over a Trillion dollars per year. According to the U.S. Department of Commerce, franchising is the safest road to success for the new businessperson. Franchising is literally fraud free in the United States and the cases, which are purported as fraud by the FTC are generally completely bogus and merely used as public relations ploys thru creative writing tactics of prosecutors on behalf of competitors of franchise companies.

Franchising is a proven business concept that originated in the United States over 100 years ago, first with Singer Sewing Machine Company and then with General Motors. During the last 45 years, franchising has exploded into the single most successful marketing concept ever invented.

In 1994, franchising contributed over $900 billion to the United States economy in sales of goods and services and employed over one million people. Today one-third of every consumer dollar spent goes thru a franchised outlet. Franchise outlets number in the 450,000 unit range by all estimates and should break the half a million outlet number by 2008 employing 8-10 million folks.

Franchising is the market strategy of choice. Globally, franchising has become the marketing strategy of choice – and its growth appears to be unabated. This is because franchising enables people or families with the desire to operate a business, to start that business by being in the same “Family” with the franchisor.

Statistics from the U.S. department of Commerce indicate that after 10 years in business, 90% of all independent retailers have failed – compared to only 10% of those who were aligned with a franchise. This is only one reason you might want to consider franchising with all its economies of scale and the brand names, which go with it. Franchising is the greatest business format ever created in the history of the human endeavor. Think on this.

Lance Winslow V

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