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Franchisee Relations and Team Work

Franchisee Relations and Team Work
Author: Lance Winslow VII

Franchisees of a particular franchise must get along in order for the team to hyperspace the competition. Recently our company; Franchising.org did a study and surveyed the franchisors on our website. As it turns out none of them had any information in their Confidential Operations Manual of any substance on how franchisees could increase their synergies by working very closely together within a region. Only a couple of companies had anything at all on the subject and indeed even these were limited to maybe one page or a couple of paragraphs.

In my franchise company, CarWashGuys.com we have a whole chapter of about 40 pages on this one subject; “Other Franchisee Relations” it is called. Franchising is as much about networking with the team as it is about delivering above expectations to the consumer. If you work in a large company with many outlets or a franchised company you need to develop your own Franchisee Relations Manual, which specifically addresses networking between you team for “regional domination.” Yes, like you I played sports to and am quite aggressive when it comes to winning customers and beating the competition. If you really want to beat the competition, then take this outline below and modify it to fit your own business model since we are in different industries and then take each item and draw up some points you wish to consider, then run it by your marketing team and develop several paragraphs to each item. Then have a graphic artists dress it up. Then at the next annual meeting, have a team work or networking session and give it out as part of their Confidential Operations Manual and watch how much things change for the better. Wouldn’t you like to see your same store sales blow thru the roof in the next consecutive quarters? Surely you would. It maybe possible, thank me later you have work to do.

OTHER FRANCHISEE RELATIONS

I. TERRITORY DISPUTES

A. Be Fair

B. Leave Franchisor Out Of It

C. Trade For Leads

D. Unlicensed Areas

E. Who Was There First

F. Family Works There

G. Referrals For family

II. TEAM WORK

A. Referrals

B. Joint Accounts

C. Talk Highly

D. Free Car Wash If Compliment

E. Fundraisers

F. Chamber of Commerce Meetings

G. Clubs/Organizations

H. Trade Employees

I. Go Have Fun Together

J. Blitz Refreshers

K. Co-Op Ads - Split Cost

L. Small Parades

III. COMMUNICATION

A. Call And Say Hi

B. Monthly Meetings

C. Know What Others Are Doing

D. Vacation Managing

E. Learn From Them

F. Correspondence Through Area Representatives

Lance Winslow VII